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Success Story: 300 Porto Seguro Employees Learn Cybersecurity Through Play Information security awareness is one of today’s greatest corporate challenges. How do you engage teams so they truly internalize data-protection best practices? The answer may lie in corporate gamification—and Escape Time just proved it in practice.

In a corporate world that’s increasingly dynamic and technology-driven, soft skills have emerged as the key competitive advantage for organizations aiming for innovation, adaptability, and sustainable growth. According to the “Future of Jobs 2025” report from the World Economic Forum, about 40% of job skills are expected to change by 2025, and 63% of employers identify this gap as the main obstacle to business transformation.

As we move into the second half of 2024, expectations for corporate training with gamification are promising and innovative. After a first half marked by significant advances and the growing adoption of gamification, companies are increasingly aware of the benefits of this approach. The integration of new technologies, the personalization of training, and the focus on essential skills have demonstrated the transformative potential of gamification. In this context, we will explore the main trends and expectations for the coming months, highlighting how gamification can continue to evolve and positively impact corporate training.

1. Growth in Gamification Adoption In the first half of 2024, there was a significant increase in the adoption of gamification in corporate training. Companies across various sectors recognized the potential of gamification to engage employees, improve knowledge retention, and increase motivation. Gamification was integrated into onboarding programs, leadership development, and specific skills training.

There was a time when technical skills were the most in demand on the market. Currently, they are not the only factors to be tracked and developing soft Skills has become a concern for companies.