Blog

Recently, we had the pleasure of collaborating with ADM (Archer Daniels Midland), one of the largest and most respected global companies in human and animal nutrition, with over 120 years of history, to create a unique training experience focused on the code of conduct. This project was special not only because of the challenge of addressing an essential and complex topic in a light and dynamic way, but also because it provided employees with an innovative and interactive learning experience.

As we move into the second half of 2024, expectations for corporate training with gamification are promising and innovative. After a first half marked by significant advances and the growing adoption of gamification, companies are increasingly aware of the benefits of this approach. The integration of new technologies, the personalization of training, and the focus on essential skills have demonstrated the transformative potential of gamification. In this context, we will explore the main trends and expectations for the coming months, highlighting how gamification can continue to evolve and positively impact corporate training.

1. Growth in Gamification Adoption In the first half of 2024, there was a significant increase in the adoption of gamification in corporate training. Companies across various sectors recognized the potential of gamification to engage employees, improve knowledge retention, and increase motivation. Gamification was integrated into onboarding programs, leadership development, and specific skills training.